I started in e-commerce over a decade ago — not with a big agency behind me, but learning the hard way, account by account, campaign by campaign. I've managed Amazon accounts that were hemorrhaging ad spend and turned them profitable within 90 days. I've built Shopify stores from a blank screen to fully operational in 14 days.
What separates me from the typical freelancer or consultant is simple: I stay in the trenches. I'm in Seller Central, in the ad manager, in the spreadsheets — not just sending reports from a distance.