Paid and organic search working together as one unified acquisition strategy.
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Google Search Campaigns
High-intent keyword targeting with structured ad groups, responsive search ads, negative keyword pruning, and Quality Score optimization to capture buyers at the moment they're searching.
Search AdsQuality ScoreNegative Keywords
🛍️
Google Shopping & PMax
Product feed optimization, Performance Max campaign architecture, and Shopping campaign structure — maximizing visibility across Search, Display, YouTube, and Gmail simultaneously.
Shopping AdsPMaxFeed Optimization
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Technical SEO
Deep technical audit covering site architecture, crawlability, Core Web Vitals, schema markup, canonical tags, and internal linking — fixing the foundations that block organic growth.
Site AuditCore Web VitalsSchema Markup
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Content & Keyword Strategy
Data-driven keyword research, content clustering, and topical authority building — creating content that ranks for high-intent terms and drives compounding organic traffic over time.
Keyword ResearchContent ClustersTopical Authority
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Conversion Tracking & Analytics
Full GA4 setup, Google Tag Manager configuration, enhanced ecommerce tracking, and conversion attribution — so every campaign decision is based on accurate, reliable data.
GA4GTMEnhanced Ecom
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Link Building & Authority
White-hat link building through digital PR, guest posting, and broken link reclamation — building domain authority that permanently improves rankings across all target keywords.
Digital PRGuest PostsDomain Authority